This is why you need to use Google Alerts.
Someone has just started a website called, of all things, cookingbythebooks.com. They added an "s" to the url. The title banner though just said "Cooking by the Book." When I complained this morning they put the "s" on the page title as well.
And what do they post: recipes and cookbook reviews.
This is a pretty shabby attempt to infringe on our trademark. I hope you readers are not confused and keep coming to cookingbythebook.com. No "s".